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When East Meets West:
Media Communication Across Cultures


This exclusive event brings together industry experts, PR professionals, and business leaders to explore the dynamic media landscapes of China and Europe. Gain insights into global brand communication, media trends, and the impact of AI on PR strategies.

Date: Wednesday, 21 May 2025
Time: 16:00 – 21:00
Location: pressrelations Düsseldorf

Register for the Event


Why You Should Attend
 

Key Takeaways for Attendees

  • Understand the perception gap between Chinese and European brands in media
  • Learn from top PR experts and industry leaders
  • Discover what European brands can learn from China's social media landscape
  • Network with international professionals and media experts
  • Participate in interactive discussions and knowledge-sharing sessions
  • Engage with invited media partners to enhance brand visibility


What Awaits You
 

Event Highlights
 

1 | Keynote: Decode and Adapt – Differing Media Perceptions between Germany and China

Learn about the challenges and opportunities Chinese and European brands face when expanding to new markets from Virginia Chen (COO APAC, pressrelations) and Oliver Heyden (CSO, pressrelations).

 

Speaker: Björn Ognibeni

2 | Keynote: Truly Social – What Can European Brands Learn from China?

Gain insights into China's digital trends, social commerce, and branding strategies from Björn Ognibeni (Digital Transformation Expert & Founder of ChinaBriefs).

 

[Translate to Englisch:] Networking Dinner

3 | Interactive Discussion & Networking

Exchange ideas with experts and fellow attendees in a moderated discussion, followed by a networking session with food and drinks.

Register now

 


Schedule
 

Event Program

  • 16:00 – 16:30 | Registration
  • 16:30 – 17:00 | Welcome & Opening ­Remarks
  • 17:00 – 17:55 | Keynote 1: Brands in New International Media Spheres (incl. Q&A)
  • 17:55 – 18:10 | Break
  • 18:10 – 19:05 | Keynote 2: What Can European Brands Learn from China? (incl. Q&A)
  • 19:05 – 19:35 | Moderated Discussion Panel
  • 19:35 – onwards | Networking with Bites & Sips

Join us!

Don't miss this opportunity to gain exclusive insights, expand your network, and enhance your media strategies for the international market. Please note that seats are limited.
Having trouble with the registration form? Reach out to our team at china@pressrelations.com, and we'll send you a confirmation.

Formular