PR Work Redefined: pressrelations Combines Entire PR Work in One Platform

Austin, November 6th, 2024

The media monitoring and analysis company pressrelations is expanding its NewsRadar® platform to include the option of creating and sending targeted press releases and mailings with ContentDesk. pressrelations thus closes the cycle and now covers the entire range of PR work in a single tool with extensive research and planning options, the creation and distribution of press materials and subsequent performance measurement.

ContentDesk: All-in-one PR-Tool in NewsRadar^®

"Our goal with NewsRadar^® has always been to create an all-in-one solution for PR and communication managers that combines all their needs. Whether it's social listening, media monitoring, crisis alerting or, with ContentDesk, the creation and targeted distribution of press releases and media pitches - we offer everything in a single, in-house developed platform. This is something we are proud of," says Fady El-Murr, founder and Co-Managing Director of pressrelations.

ContentDesk supports PR professionals and communication departments in all phases of press release distribution You can import your own contacts and address them individually using distribution lists, identify new contacts with the journalist database and optimize text and image content using optional artificial intelligence as well as practical templates. After distribution, the success of your outreach can be measured using comprehensive analytics and seamlessly integrated earned media monitoring.

Targeted distribution through 250,000 media contacts

ContentDesk provides access to a journalist database with over 250,000 international media contacts. In this way, distribution lists can be created and addressed in a topic- and region-specific manner.

Artificial intelligence for more efficient content creation

For intuitive and effortless content creation, pressrelations has integrated artificial intelligence directly into ContentDesk's extensive mail editor. This helps users to optimize texts, check spelling and create image content. In addition, practical templates and collaboration functions, including approval loops, speed up teamwork.

Earned media monitoring to measure your success

As part of NewsRadar^®, ContentDesk offers extensive options for monitoring success and tracking earned media matches. These are specified with the degree of correspondence and can then be filtered, analyzed or exported as desired. At the same time, all relevant KPIs for mailings and press releases are displayed for deeper insights.

ContentDesk is now available as part of NewsRadar^®.

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