CEOs active on social media don’t have to go as far as Elon Musk and acquire a 9% stake in Twitter. But, there certainly is a huge and mostly untapped potential for CEOs to turn th… read more
pressrelations blog
Social Audio for Branding – Is It Worth It?
As social media remains an indispensable part of our lives, people continue to find new iterations that help enhance exposure and boost engagement. One of the newer forms that has… read more
TikTok’s Potential For Marketers
Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more
The Hype Surrounding “Clubhouse” – How a New Social Network Is Conquering the Media World
Everyone wants in, but most people are still locked out. Anyone who wants to listen in on the new live podcast app Clubhouse needs an exclusive invitation. At the moment, young peo… read more
Social Media Trends 2021: What Awaits Us in the Coronavirus Crisis?
The turbulent 2020 is coming to an end. The lockdown, social restrictions, and the associated accelerated digitization had an impact not only on our everyday lives, but also on soc… read more
November 20, 2020
How the Coronavirus Is Changing Russian Social Media
Online shopping, booking a doctor’s appointment online, and free WLAN surfing while riding the metro has long been a reality in Russia. The mobile Internet there is fast and… read more
Using Fake Accounts for Fame? The Trickery of Follower Numbers
In the age of media icons and viral content, digital recognition is a central factor in assessing one’s own success. A good Internet presence, appealing content, and high int… read more
The Main Russian Social Media Channels You Should Know
In Russia, 70 million people use social media channels and spend about 2.5 hours a day in online communities and networks. This makes the Russians one of the… read more
Well-Informed Decisions: Using Media Monitoring Through the Coronavirus Crisis
Тhe situation around the coronavirus pandemic changes еvery hour: restrictions in public life, newly affected regions and industries, lay-offs and financial distress. Those who hav… read more
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