Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more
pressrelations blog
Using Fake Accounts for Fame? The Trickery of Follower Numbers
In the age of media icons and viral content, digital recognition is a central factor in assessing one’s own success. A good Internet presence, appealing content, and high int… read more
Well-Informed Decisions: Using Media Monitoring Through the Coronavirus Crisis
Тhe situation around the coronavirus pandemic changes еvery hour: restrictions in public life, newly affected regions and industries, lay-offs and financial distress. Those who hav… read more
Media Monitoring in Crisis Communication – Preparation for the Worst-Case Scenario
Once your own company, a specific product or one of your employees has come under public fire, the entire communications department must (re)act with sensitivity, speed and a strat… read more
pressrelations online media monitoring – more than a newsfeed
ONLINE MEDIA MONITORING BY PRESSRELATIONS – CHANGES, OPPOTRUNITIES, CHALLENDES AND CURRENT TRENDS Eva-Katharina Wenzel speaks with Dr Michael Magner, Head of Online Media Departmen… read more
Eight Good Reasons Why Companies Need Social Media Monitoring
Social media monitoring is still only an afterthought for many companies. However, observing social media communication is crucial to the success of your PR campaigns. The followin… read more
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