When it comes to digital content, audio is the growth trend. But is it worth pursuing from a communications standpoint? As audio’s share of the communications mix becomes bigger, o… read more
pressrelations blog
Interview with NewsGuard: “Advertising on credible news sources helps the bottom line”
Trust is the key ingredient when it comes to successful communication. This simple truth stands no matter the context: political or social discourse, science & education, the e… read more
Ageism in Communication Is Real – Why Is Nobody Talking About It?
I was just contacted by Toby Marshall, a very passionate advocate on the issue of ageism. Toby is founder of Stable and Wise – an Australian community built around the idea o… read more
Profit From Pride – Pinkwashing as Part of Modern Marketing
Rainbow parades, colorful flags, and absolute diversity – the queer community celebrates the so-called Pride Month for a month. The Christopher Street Days are the annual hig… read more
Podcasts: The Next Trend in Content Marketing?
Podcasts are booming and offer new opportunities for content marketing. What is behind all the hype?… read more
A Design That Makes You Notable
Just letters or an image with text? Round or square? Green, blue or yellow? Photos or illustration? Anyone who is serious about brand identity puts these decisions at the end of th… read more
Think Instagram: Campaigns for Marketing Success
If you want to do social media marketing, there is no way around the visual network of Instagram. Due to the high number of users, there is hardly a well-known company that is not… read more
Marketing With TikTok: Does It Work for B2B as Well?
In addition to the big names like Facebook and Instagram, another social network could soon establish itself in the online world: a video app with the catchy name “TikTok”. A… read more
February 26, 2020
Tips for successful Influencer Marketing in B2B
Today, Influencer Marketing, in connection with Content Marketing, is considered the most promising concept when it comes to influencing the buying decision of the customer on thei… read more
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