In the age of media icons and viral content, digital recognition is a central factor in assessing one’s own success. A good Internet presence, appealing content, and high int… read more
pressrelations blog
Think Instagram: Campaigns for Marketing Success
If you want to do social media marketing, there is no way around the visual network of Instagram. Due to the high number of users, there is hardly a well-known company that is not… read more
Tips for successful Influencer Marketing in B2B
Today, Influencer Marketing, in connection with Content Marketing, is considered the most promising concept when it comes to influencing the buying decision of the customer on thei… read more
Influencer research: how to find the right influencer for your company
Conventional advertising loses its effectiveness and credibility if it is not tailored to the needs of its target audience and does not reach it at the right moment. Therefore, coo… read more
Interview on Influencers and Digital Communication – Dr. Kristin Jakobs and Patricia Alves, Boehringer Ingelheim
In close collaboration with the pharmaceutical company Boehringer Ingelheim, pressrelations developed an influencer management and research tool that was nominated for the German O… read more
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