ESG stands for “Environmental, Social, and Governance” and since 2018 alone, ESG-related media coverage grew by a factor of more than 8. In the first three quarters of… read more
pressrelations blog
The “Social CEO” – How Do CEOs Use Twitter and LinkedIn?
CEOs active on social media don’t have to go as far as Elon Musk and acquire a 9% stake in Twitter. But, there certainly is a huge and mostly untapped potential for CEOs to turn th… read more
What Does the Rise of Audio Content Mean for Communicators?
Consumers are inundated with increasingly creative and useful audio content. With wearable technologies, smart speakers, and other connected devices, audio content can show up when… read more
Elevate Your Communications with Audio Content
When it comes to digital content, audio is the growth trend. But is it worth pursuing from a communications standpoint? As audio’s share of the communications mix becomes bigger, o… read more
Substack, Revue & Ghost – Why the Latest Newsletter Platforms Matter
The first independent newsletter-based author Hunter Walker got accredited by the White House in June 2021. Joining the White House press corps puts his newsletter ‘The Upris… read more
Social Audio for Branding – Is It Worth It?
As social media remains an indispensable part of our lives, people continue to find new iterations that help enhance exposure and boost engagement. One of the newer forms that has… read more
Adidas in the Minefield of Community Management – What You Can Learn From the Reactions on Social Media
This year, sporting goods giant Adidas has had to take a lot of criticism – especially on the social web. In particular, the company’s reaction to the lockdown at the b… read more
What Is the Appropriate Media Review Format?
Birgit Franke has been working in the field of media monitoring for almost 10 years and deals with the media review of numerous clients (almost) daily. We talked to her about which… read more
Editorial work in Corporate Newsrooms
“Every company is a media company” – this statement by former Financial Times editor Tom Foremski accurately reflects the present day: Corporate Newsrooms develop, produce and… read more
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