After prices initially fell at the end of 2022, they have been rising again since January. Although financial experts expect inflation to flatten out over the course of the year, i… read more
pressrelations blog
TikTok’s Potential For Marketers
Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more
Media Analysis of the 2020 US Election
Since August, pressrelations, in cooperation with the Fraunhofer Institute for Communication, Information Processing and Ergonomics FKIE and NewsGuard, has been investigating media… read more
Monitoring Your Online Reputation with NewsRadar
Our NewsRadar gives you the tools you need to closely monitor your online reputation and your target audience. Who is talking about your brand? What topics are being discussed toda… read more
Interview: Together Against Fake News
Since the coronavirus pandemic started, fake news, half-truths, and conspiracy theories have been booming. Even before the crisis, business and political leaders considered them to… read more
September 2, 2020
Profit From Pride – Pinkwashing as Part of Modern Marketing
Rainbow parades, colorful flags, and absolute diversity – the queer community celebrates the so-called Pride Month for a month. The Christopher Street Days are the annual hig… read more
What Is the Appropriate Media Review Format?
Birgit Franke has been working in the field of media monitoring for almost 10 years and deals with the media review of numerous clients (almost) daily. We talked to her about which… read more
Using Fake Accounts for Fame? The Trickery of Follower Numbers
In the age of media icons and viral content, digital recognition is a central factor in assessing one’s own success. A good Internet presence, appealing content, and high int… read more
Well-Informed Decisions: Using Media Monitoring Through the Coronavirus Crisis
Тhe situation around the coronavirus pandemic changes еvery hour: restrictions in public life, newly affected regions and industries, lay-offs and financial distress. Those who hav… read more
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