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ESG: Which CEOs Lead the Conversation?

ESG stands for “Environmental, Social, and Governance” and since 2018 alone, ESG-related media coverage grew by a factor of more than 8. In the first three quarters of… read more

April 28, 2022

Eric Ziller

General

#analysis #communication #trends

Shy Tech – Minimalism Taken to the Next Level

Everyone has them at home — high-tech devices hidden behind metal boxes and touchscreens that are supposed to simplify our everyday lives and be constant companions. They seem to b… read more

July 27, 2021

Jana Prestrich

General

#trends

Ageism in Communication Is Real – Why Is Nobody Talking About It?

I was just contacted by Toby Marshall, a very passionate advocate on the issue of ageism. Toby is founder of Stable and Wise – an Australian community built around the idea o… read more

May 26, 2021

Daniel Schaible

General

#marketing #pr

TikTok’s Potential For Marketers

Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more

April 1, 2021

Anja Kloster

Digital Trends & News, General, Monitoring

#monitoring #socialmedia #socialmediamarketing

The Hype Surrounding “Clubhouse” – How a New Social Network Is Conquering the Media World

Everyone wants in, but most people are still locked out. Anyone who wants to listen in on the new live podcast app Clubhouse needs an exclusive invitation. At the moment, young peo… read more

January 27, 2021

Jana Prestrich

Digital Trends & News, General

#socialmedia #trends

Closing The Gender Data Gap

5-feet 7-inches tall and around 172 pounds – that’s what an average crash test dummy measures when it hits the wall with a car. The effects: the vehicle is demolished,… read more

January 13, 2021

Simon Pycha

General

#data

Digital Events – An Innovative Challenge

Limited contact, social distancing, strict hygiene rules – not at all ideal conditions for events of any kind. In order to be able to hold trade fairs, conferences, or traini… read more

December 11, 2020

Jana Prestrich

General

Inside FIBEP’s 2020 World Media Intelligence Congress

Two weeks ago, we attended the 2020 FIBEP World Media Intelligence Congress — an annual gathering of media intelligence professionals and leaders from all over the world. It was th… read more

November 30, 2020

Maria Kolarova

General

#trends

FIBEP Panel: Strategy and Transformation in the Shadows of a Pandemic

On September 24th, FIBEP hosted an informative panel discussion on some of the hottest topics from their ongoing interview series, such as online business etiquette, trust in media… read more

October 12, 2020

Maria Kolarova

General

#analysis #trends

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