After prices initially fell at the end of 2022, they have been rising again since January. Although financial experts expect inflation to flatten out over the course of the year, i… read more
pressrelations blog
What Does the Rise of Audio Content Mean for Communicators?
Consumers are inundated with increasingly creative and useful audio content. With wearable technologies, smart speakers, and other connected devices, audio content can show up when… read more
Emerging Media Measurement Standards for Audio Content
Audio content is increasingly prevalent with B2C and B2B target audiences as these integrate voice-activated technologies more and more into their private and work lives. It comes… read more
Elevate Your Communications with Audio Content
When it comes to digital content, audio is the growth trend. But is it worth pursuing from a communications standpoint? As audio’s share of the communications mix becomes bigger, o… read more
Substack, Revue & Ghost – Why the Latest Newsletter Platforms Matter
The first independent newsletter-based author Hunter Walker got accredited by the White House in June 2021. Joining the White House press corps puts his newsletter ‘The Upris… read more
Interview with NewsGuard: “Advertising on credible news sources helps the bottom line”
Trust is the key ingredient when it comes to successful communication. This simple truth stands no matter the context: political or social discourse, science & education, the e… read more
Social Audio for Branding – Is It Worth It?
As social media remains an indispensable part of our lives, people continue to find new iterations that help enhance exposure and boost engagement. One of the newer forms that has… read more
TikTok’s Potential For Marketers
Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more
The Hype Surrounding “Clubhouse” – How a New Social Network Is Conquering the Media World
Everyone wants in, but most people are still locked out. Anyone who wants to listen in on the new live podcast app Clubhouse needs an exclusive invitation. At the moment, young peo… read more
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