CEOs active on social media don’t have to go as far as Elon Musk and acquire a 9% stake in Twitter. But, there certainly is a huge and mostly untapped potential for CEOs to turn th… read more
pressrelations blog
“Voice Ownership” – The Essential Tool for Successful, CEO-Driven Communications
Marketing communications firm Weber Shandwick conducted a survey of 1,700 global executives. The study highlighted that CEOs’ media profiles account for a whopping 58% of… read more
Interview with NewsGuard: “Advertising on credible news sources helps the bottom line”
Trust is the key ingredient when it comes to successful communication. This simple truth stands no matter the context: political or social discourse, science & education, the e… read more
Analysis Check: This Is How You Should Use Your Media Response Analysis
Evaluating one’s own communication work is still a serious challenge for many marketing, PR, and communication experts. On the one hand, they are faced with an enormous flood… read more
Adidas in the Minefield of Community Management – What You Can Learn From the Reactions on Social Media
This year, sporting goods giant Adidas has had to take a lot of criticism – especially on the social web. In particular, the company’s reaction to the lockdown at the b… read more
Media Analysis of the 2020 US Election
Since August, pressrelations, in cooperation with the Fraunhofer Institute for Communication, Information Processing and Ergonomics FKIE and NewsGuard, has been investigating media… read more
Monitoring Your Online Reputation with NewsRadar
Our NewsRadar gives you the tools you need to closely monitor your online reputation and your target audience. Who is talking about your brand? What topics are being discussed toda… read more
Profit From Pride – Pinkwashing as Part of Modern Marketing
Rainbow parades, colorful flags, and absolute diversity – the queer community celebrates the so-called Pride Month for a month. The Christopher Street Days are the annual hig… read more
Fake News: The Viral Parallel Universe
And if you want to know even more