After prices initially fell at the end of 2022, they have been rising again since January. Although financial experts expect inflation to flatten out over the course of the year, i… read more
pressrelations blog
ESG: Which CEOs Lead the Conversation?
ESG stands for “Environmental, Social, and Governance” and since 2018 alone, ESG-related media coverage grew by a factor of more than 8. In the first three quarters of… read more
The “Social CEO” – How Do CEOs Use Twitter and LinkedIn?
CEOs active on social media don’t have to go as far as Elon Musk and acquire a 9% stake in Twitter. But, there certainly is a huge and mostly untapped potential for CEOs to turn th… read more
What Does the Rise of Audio Content Mean for Communicators?
Consumers are inundated with increasingly creative and useful audio content. With wearable technologies, smart speakers, and other connected devices, audio content can show up when… read more
Elevate Your Communications with Audio Content
When it comes to digital content, audio is the growth trend. But is it worth pursuing from a communications standpoint? As audio’s share of the communications mix becomes bigger, o… read more
Shy Tech – Minimalism Taken to the Next Level
Everyone has them at home — high-tech devices hidden behind metal boxes and touchscreens that are supposed to simplify our everyday lives and be constant companions. They seem to b… read more
Interview with NewsGuard: “Advertising on credible news sources helps the bottom line”
Trust is the key ingredient when it comes to successful communication. This simple truth stands no matter the context: political or social discourse, science & education, the e… read more
Ageism in Communication Is Real – Why Is Nobody Talking About It?
I was just contacted by Toby Marshall, a very passionate advocate on the issue of ageism. Toby is founder of Stable and Wise – an Australian community built around the idea o… read more
Social Audio for Branding – Is It Worth It?
As social media remains an indispensable part of our lives, people continue to find new iterations that help enhance exposure and boost engagement. One of the newer forms that has… read more
TikTok’s Potential For Marketers
Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more
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