After prices initially fell at the end of 2022, they have been rising again since January. Although financial experts expect inflation to flatten out over the course of the year, i… read more
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ESG: Which CEOs Lead the Conversation?
ESG stands for “Environmental, Social, and Governance” and since 2018 alone, ESG-related media coverage grew by a factor of more than 8. In the first three quarters of… read more
The “Social CEO” – How Do CEOs Use Twitter and LinkedIn?
CEOs active on social media don’t have to go as far as Elon Musk and acquire a 9% stake in Twitter. But, there certainly is a huge and mostly untapped potential for CEOs to turn th… read more
“Voice Ownership” – The Essential Tool for Successful, CEO-Driven Communications
Marketing communications firm Weber Shandwick conducted a survey of 1,700 global executives. The study highlighted that CEOs’ media profiles account for a whopping 58% of… read more
What Does the Rise of Audio Content Mean for Communicators?
Consumers are inundated with increasingly creative and useful audio content. With wearable technologies, smart speakers, and other connected devices, audio content can show up when… read more
Emerging Media Measurement Standards for Audio Content
Audio content is increasingly prevalent with B2C and B2B target audiences as these integrate voice-activated technologies more and more into their private and work lives. It comes… read more
Elevate Your Communications with Audio Content
When it comes to digital content, audio is the growth trend. But is it worth pursuing from a communications standpoint? As audio’s share of the communications mix becomes bigger, o… read more
Substack, Revue & Ghost – Why the Latest Newsletter Platforms Matter
The first independent newsletter-based author Hunter Walker got accredited by the White House in June 2021. Joining the White House press corps puts his newsletter ‘The Upris… read more
Shy Tech – Minimalism Taken to the Next Level
Everyone has them at home — high-tech devices hidden behind metal boxes and touchscreens that are supposed to simplify our everyday lives and be constant companions. They seem to b… read more
Interview with NewsGuard: “Advertising on credible news sources helps the bottom line”
Trust is the key ingredient when it comes to successful communication. This simple truth stands no matter the context: political or social discourse, science & education, the e… read more
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